Welcome to our downtown community nestled in western Essex county, NJ.

Caldwell  with its Revolutionary War roots and the birthplace of President  Grover Cleveland, offers shoppers and visitors much to see and experience today and from times past.

Frequent our neighborhood of many independently owned establishments: stroll our small shops and boutiques; get a bite or relax over a leisurely meal at one of our numerous eateries; call on our service providers to assist with your personal and professional needs; kick back and enjoy some entertainment.

Throughout the year the Merchant Association  sponsors  special events and individual merchants offer promotions which will be advertised here……so  check back……


Halloween 2015

The Caldwell Merchants Association invites parents and children to this years' "Safe Halloween" event to be held on Halloween along Bloomfield Avenue.

Trick or Treating along the Avenue in Caldwell will be held on Saturday, October 31 from 12-4 pm with the following locations having police crossing the children (and parents):  Roseland Ave, Gould Place and Central Avenue during 12-4 pm. 

Our thanks to the Caldwell Merchants who participate in this program for the children and the Caldwell Police Department who keeps them safe.

Restaurant Week 2015

2nd Annual Caldwell Restaurant Week
August 9th - 16th 2015

Come enjoy Caldwell's gastronomical diversity with Prix Fixe menus and specials at participating restaurants:

Caldwell Seafood
Asalt & Buttery
Rock N' Joe
Divina Ristorante
Xunta Tapas Espana
Dough Artisan Pizza
Bangkok Kitchen
Taqueria Las Mexicanas
Skara Estiatoria
Jersey Mac's
Cloverleaf Tavern

Student Art Contest 2015

There will be a Student Art Contest in conjunction with The Caldwell Merchant’s Association’s Art on the Avenue on Saturday, May 30, 2015 (Rain date: Sunday, May 31).

Sponsored by The Women’s Club of Caldwell

Theme: “Shop Downtown”


  • One submission per student (Grade K through 12 th ) will be accepted.
  • Students will create an original piece of artwork using the theme “Shop Downtown.”  Pictures can include images of a person shopping, a picture of your favorite local store or stores, etc.
  • Medium: Two-dimensional art only. The artwork must be a drawing, illustration or painting.
  • No photographs or copyrighted images.
  • Artwork size:  Maximum size 9” x 12” with mounting. Vertical or horizontal orientation. Artwork must be mounted on cardboard, mat board or foam core. Do not mat or frame artwork.
  • Exhibit Label: The exhibit label must be filled out by the student’s parent and attached to back of the students’ artwork.
  • Entries must be submitted by Thursday, May 21, 2015.  No late entries will be accepted. Submit entries to: The Caldwell Public Library, 268 Bloomfield Ave., Caldwell.

History on the Avenue

First Outdoor Historical Photo Exhibit in Caldwell

April 25- May 10

The history of Caldwell’s business district comes to Bloomfield Avenue in Caldwell in a fascinating outdoor historical photo exhibit from Sat, April 25- Sun, May 10. The public is invited to stroll the Avenue and view over 60 photos of how downtown Caldwell looked over the last 125 years. Enlarged photos will be on display in store windows with accompanying descriptions. A self-guided tour brochure will be available at shops along the Avenue beginning April 25.

The historical photos from the 1890s through 2000 show the evolution of the Caldwell business district along Bloomfield Avenue. The Avenue known historically as “the Big Road” came into existence in the early years of the 19th century.  Included in the exhibit are photos of large, beautiful homes and hotels that reflect an era when Caldwell was known as “the Denver of the East” for its clean country air. Likewise are photos after the big fire of 1897, of Memorial Day parades in the early years of the 20th century, of the Trolley that ran east to Newark until 1952 and many more.

Sponsored by the Caldwell Merchants Association, the Association is thankful to many in the community for use of the photos and research help including John Collins, Richard Gibbs, Ryan Dorchak, Bunny Jenkins, Mary Ann Straub, Sam Kent, Tom Gartland, David Cowell, Beverly W. Crifasi, Janet and Bob Markman and the Historical Society of West Caldwell.

Black Maria Film Festival 2015

Black Maria Film Festival Showcases Award-Winning Short Documentaries In Caldwell on March 21

The Black Maria Film Festival returns to Caldwell on Saturday, March 21 from 3:30- 5 pm. The program will be presented in Caldwell’s gorgeous architectural landmark, Caldwell Flowerland at 329 Bloomfield Ave. The Caldwell Merchants Association is sponsoring the program.

The festival in its 34rd year showcases this year’s winners of short, international documentary films. A festival spokesperson will provide insightful commentary of the films shown.

Tickets are $12.00 and seats are limited. Tickets are available at Caldwell Flowerland, Lovely Living Interiors ( 295  Bloomfield Ave, Caldwell) or by calling Linda at 973-226-7196.

Art on the Avenue 2015

Art on the Avenue is a widely supported community event where strollers along both sides of Bloomfield Avenue in Caldwell can view and purchase fine art, photography, sculpture and (juried) fine art crafts.  Entries in the categories of fine art, photography and sculpture are eligible for cash prizes.

Winners are chosen by professional judges. Last year fifty-eight artists participated and over $1100 in prizes were awarded.  While many participants are well known in their fields, Art on the Avenue is open to new artists as well.   There is also a children's art contest, open to all children through high school age in schools in the surrounding West Essex towns.

Fencing is provided for the convenience of artists to hang their work, and several en plein air artists will be painting along the Avenue. Participating restaurants and shops offer specials that day and music adds to the festive atmosphere.

Download the 2015 Art on the Avenue prospectus.

Dinner and a Movie 2015

Dinner and a Movie is back in Caldwell for seventh year!

The Caldwell Merchants Association is proud to bring back its Dinner and a Movie winter promotion.

Every Tuesday through March 17, participating Caldwell restaurants will be offering a 20 percent discount on dinner between 5 and 7 pm.  In addition, each restaurant patron will receive a coupon to receive $6 admission price to Clearview’s Caldwell Cinema 4 on Bloomfield Avenue for any Tuesday until April 14.

Caldwell Restaurant Week

Come to Downtown Caldwell for the Inaugural Restaurant Week August 10-17 featuring Prix Fixe menus and specials from at participating Restaurants.

View the poster and full list of participating restaurants here.